An app made by Swiss Army. Simplistic in design, but complex in capabilities. Aside from being a camper's guide, it's also a hunter's best friend, a young scout's best teacher and a safety handbook. To keep the knife, the main product in mind, there's also a print ad for the J. Peterman catalog.
Kids grow up way too fast. As they grow, it's important to talk to them about the dangers of drugs and alcohol. Out of home campaign with a print ad to match.
Men don't want to lose their hair. Therefore, they need Rogaine. Print poster / digital banners.
Art Direction by Minh Dan Pham